Customer Relationships

Focusing solely on NPS is risky in the field service industry. Here are six easy ways to accurately gauge customer satisfaction with your field service offerings.

To help you tackle the Spring ’20 Release like a pro, we asked some of our customer and partner experts to share pro tips around release time.

Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.

IdeaExchange, as part of Salesforce’s Voice of the Customer program, is where customers can go to shape Salesforce products.

Here are some insights we learned during Dreamforce ’19 that will help you build a single source of truth for your customer.

Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.

Writing a business email is much different from sending off an email to a friend or family member. The tone has to be more professional. But, at the same time, it also has to be warm and friendly. After all, you want to attract customers, not drive them away. Here are some tips for creating

Technology is constantly evolving, and businesses are becoming more and more dependent on technology to run their businesses efficiently. Here are just some of the ways technology has changed business for the better; by streamlining sales techniques and the sales process. Gordon Moore predicted

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategy”  -Lawrence Bossidy, former COO of General Electric. In the span of two years, I’ve interviewed over 1,000 sales candidates — and hired less than 50. As any sales

More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers.