360 Perspective: How to Design Customer-Centric Business Processes
Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.
How Customers Shape Salesforce Products on the IdeaExchange
IdeaExchange, as part of Salesforce’s Voice of the Customer program, is where customers can go to shape Salesforce products.
The Customer Centric Mindset: Put Your Customer at the Center of Everything
Here are some insights we learned during Dreamforce ’19 that will help you build a single source of truth for your customer.
Understand Your Customers Better With an Industry Segmentation Strategy
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Top 9 Strategies for Writing an Effective Business Email
Writing a business email is much different from sending off an email to a friend or family member. The tone has to be more professional. But, at the same time, it also has to be warm and friendly. After all, you want to attract customers, not drive them away. Here are some tips for creating
6 Effects of Technology on Selling: How Tech Has Streamlined Sales
Technology is constantly evolving, and businesses are becoming more and more dependent on technology to run their businesses efficiently. Here are just some of the ways technology has changed business for the better; by streamlining sales techniques and the sales process. Gordon Moore predicted
What I’ve Learned from 1,000 Interviews
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategy” -Lawrence Bossidy, former COO of General Electric. In the span of two years, I’ve interviewed over 1,000 sales candidates — and hired less than 50. As any sales
12 Customer Service Tools That Will Make Your Customers' Lives Easier
More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers.
The Customer Code of Ethics for a Great Service Attitude
My father is a retired Colonel in the U.S. Air Force. He has a PhD in philosophy and taught at the Air Force Academy most of my childhood. He taught morality and ethics…
5 Tips for Writing Better Sales Proposals
Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…
