What Luxury Brands Can Learn From Lamborghini About Customer Engagement
Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.
Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri
In this episode of the Blazing Trails podcast, Gucci CEO Marco Bizzarri discusses the importance of company core values, and how they transform an organizations' culture and bottom line.
360 Perspective: How to Build One Team Around the Customer
Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.
How a 61-Year Old Family Company Overcame a Digital Deficit to Serve Guests in Moments That Matter
Here's how Pilot Flying J, a 60-year old company, committed to leveraging digital technologies to better understand and serve its millions of guests — professional drivers, recreationists, and travelers on the road.
Is CRM the Secret to Connecting Your Business Silos?
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.
6 Ways to Measure Customer Satisfaction in Field Service
Focusing solely on NPS is risky in the field service industry. Here are six easy ways to accurately gauge customer satisfaction with your field service offerings.
How to Get Ready for Release Time: Q&A With Our Release Experts
To help you tackle the Spring ’20 Release like a pro, we asked some of our customer and partner experts to share pro tips around release time.
360 Perspective: How to Design Customer-Centric Business Processes
Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.
CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric
Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.
Read the 360 Perspectives Series: How to Connect Silos and Put the Customer at the Center of Your Business
How do you shift to a customer-centric mindset? The 360 Perspectives blog series is designed to deliver the insights, information, guidance, and know-how you need to start (or continue) this journey.