Data

With insights from more than 8,200 marketers, this year's State of Marketing Report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2021 and beyond.

Meet customer and employee expectations by connecting your voice channel to your CRM with any of our telephony partners.

Salesforce employs many methods for managing large-scale and rapid change, but in times of crisis, you need something different.

Get the Salesforce perspective on blockchain technology — it's set to alter how we share, authenticate, and transmit information.

Get ready to unify your data, optimize your campaigns, and create the personalized experiences your customers want.

We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.

Technology can help investment bankers keep information compliant, manage intricate deals, and focus on what they do best — support the client relationship.

BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.

To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customers

Dividing your customers by a number of metrics – such as size, order frequency, or channel – can help you conquer customer loyalty and higher rings.