AI can help ad sales pros improve both their effectiveness and efficiency.
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
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At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started.
Learn how paid and organic marketing can work in tandem, and how you can use them both to create marketing strategies that get results.