What is a CRM for Nonprofits and Education Institutions?
A CRM is customer relationship management technology that helps nonprofits, educational institutions, and businesses manage their relationships with current and prospective constituents, students, and customers. A CRM gives organizations the tools to streamline…
How to Ensure Good Data Quality With Salesforce
You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data…
Malala Yousafzai: Why The Pandemic Is Both a Challenge and an Opportunity for Girls’ Education
“There is something completely unfair about the fact that I am denied the right to education because I am a girl.” Malala Yousafzai Nobel Peace Prize Winner Salesforce.org was honored to have activist…
Salesforce Clubs Give College Students a Career Head Start
Salesforce technology is used around the world by companies, nonprofits, and educational institutions. But at some colleges and universities, students are taking the initiative to learn Salesforce and get some hands-on experience with…
5 Key Institution Operations Trends in Higher Education
The last two years have seen higher education institutions around the world pivot to virtual or hybrid forms of learning due to the pandemic. This shift has profoundly affected not only students but…
5 Ways Data Can Drive Student Enrollment Outcomes
College and university leaders, especially senior enrollment management officers, are challenged with complex issues when trying to strategically drive institutional health and student success. Shifting demographics, the need for increased net revenues, online…
4 Ways to Support Historically Black Colleges and Universities
This post was originally published on March 2, 2021 and updated on Feb 22, 2022. President Wayne A. I. Frederick of Howard University once said that it’s a danger to the national interest…
What the Great Resignation Means for Higher Ed
Talk of the “great resignation” is often focused on skyrocketing rates of people leaving the workforce within the last few months. But the underlying dynamic—of people reconsidering and changing employment—is in fact the…
4 Global Higher Education Trends for 2022
We’ve just made it through two years of a global pandemic — arguably the most disruptive and transformative period for modern society globally. If 2020 was about the initial COVID-19 shock and our…
6 Ways to Improve Communications at Higher Education Institutions
Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels—email, text messaging, social media, and, in the case of advancement communications, even…