How I Owned My Salesforce Journey To a Dream Marketing Job
All the magic happened for Lakesha Holloway when she committed to her Salesforce journey, and to being part of the Trailblazer Community. Discover how you too can pursue your dream marketing job in the Salesforce ecosystem.
7 Design Tips for Converting Your Pitch Into a Strategic Microsite
A microsite can keep essential info accessible and help your teams build better relationships with your customers.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
4 Ways To Implement Ecommerce — And Grow Sales Everywhere
When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favorite ways to unlock agility, speed, and revenue.
What Is a Unified Customer Profile?
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
What is Generative AI?
What exactly is generative AI? Salesforce Chief Scientist explains.
What Is the Salesforce Content Management System?
We built a content management system (CMS) to help novice or expert teams create content and deliver it to any channel. And best of all? Everything is connected to customer data.
What Is Vendor Sprawl?
When businesses have too many software applications across silos, it can create inefficiency. Here’s how to tighten up your operations.
3 Ways Banks Can Bridge The Growing Customer Expectation Gap
As customers now expect more personalized experiences, banks should be agile enough to sense and respond to those changes quickly.
Fix These 3 Marketing Problems With a Customer Data Platform
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.