Learn how Organizational Change Management (OCM) applies to SMBs as they implement CRM systems. This is a significant change for any growing company, and this post examines how to manage the process to set your business up for bigger future returns on investment. Get more tips on how to scale your small business with our ebook featuring insights from a Salesforce startup.
When it comes to nonprofit fundraising, all donations are not created equal In recent years, many nonprofits have experienced a surge in donor engagement — through campaigns like DonorsChoose.org and other crowdfunding initiatives,…
This is part one of a two-part series about how to build ethics into AI. Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
“We’re going to spend a significant amount of time, effort, and investment to make our Salesforce implementation the best it can be. How do I ensure it’s agile, running efficiently, meeting the needs…
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.
At Salesforce, we believe that the business of business is to make the world a better place. This higher purpose is best expressed in our drive to establish Equality for All, which means working together to create a world where everyone has equal rights, equal pay for equal work, equal access to
Moves Management refers to the process by which a prospective donor is moved from cultivation to solicitation. “Moves” are the actions an organization takes to bring in donors, establish relationships, and increase engagement…
