How Unified Data Is Driving Today’s Digital Transformations
Get ready to unify your data, optimize your campaigns, and create the personalized experiences your customers want.
How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
“Before We Implemented Our ABM Strategy, All of Us Worked in Our Own Lanes”
Valpak's Director of Marketing Strategy and Operations discusses how the company uses account-based marketing to gain a full account view, bring internal teams together, and personalize messaging for prospects.
Purpose-Driven Work Helped PwC Guide Clients Through the Pandemic
Many organizations needed help to continue their purposeful work during the pandemic. Here are six inspiring highlights.
The All-Digital Customer Has Arrived — Is Your Business Ready?
What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
The Top 5 Improvements Marketers Are Making Right Now + More From Our Marketing Intelligence Report
We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.
Global Appliances Manufacturer Connects Data To Engage Customers and Build Brand-Loyalty
BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
AMP for Email Brings a Real Time, Interactive Web Experience To Your Customer’s Inbox
Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.
4 Ways To Take Your Digital Experience From Good To Great
Nearly all companies have a digital presence, and many are quite good. But in 2021, good doesn't cut it.
84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.