How Personalized Data Helps CMOs Drive Marketing Performance
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
What’s New in the January 2021 Marketing Cloud Release
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
How the Estée Lauder Companies Started Selling Its 29 Brands From Home and Across the Globe
Sales of eyeshadow and mascara - anything above the mask line - got a makeover in the wake of COVID-19.
How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
The Pandemic Already Cost $12 Trillion: Global NPOs Are Tapping Industry for Another $5 Billion To Stop It
Two doctors and thought leaders focused on global healthcare tell the private sector that we need your innovation, your scale, and your money.