How to Win IT Buy-In for Better Digital Experiences
Boston College is working towards creating better personalized digital experiences for the school’s many constituents. Here's why they're why thinking beyond email, starting small, and partnering with IT.
How to Build a Business Case for Data Transformation and a CDP
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
How Unified Data Helps Deliver for Pilot Flying J
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
3 Compelling Strategies to Take Your Transactional Messaging to the Next Level
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
Consumerism in the Air at Cerner Healthcare Conference 2019
Technology is a critical part of transforming the patient experience. Here's why CRM is becoming table stakes for meeting growing demands for higher quality care and improved experiences at a lower cost.
How to Use Open Enrollment Season as Your Marketing Laboratory
Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Strategies to Streamline the Customer Experience
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
5 Simple Steps for Creating Successful Customer Journeys
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Measuring Brand Transformation With Land O’Lakes
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.