New capabilities in our latest Marketing Cloud release help optimize the customer journey, connect existing apps, and create efficiencies without an additional price tag.
Values-based marketing, artificial intelligence, and insights from 7,000 marketers worldwide. Catch up with the latest podcast episodes of the Marketing Cloudcast.
Like many businesses, Wunderman Thompson had to cancel its in-person conference due to the pandemic. Instead, they pivoted and built a virtual music festival, with all of the IT development happening in 5 days.
When the world is in turmoil, striking the right tone is key – you don't want to sound stuffy or uncaring – but a step too far in the other direction can come off as insensitive. Here is how to connect now from a Twitter expert.
In this episode, we learn how companies can develop inclusive marketing campaigns that encompass every persona — regardless if they have a single marketer versus a whole department.
For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.