Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
Sales of eyeshadow and mascara - anything above the mask line - got a makeover in the wake of COVID-19.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
Two doctors and thought leaders focused on global healthcare tell the private sector that we need your innovation, your scale, and your money.
The president of Pearson's UK and Global Online Learning talks micro-degrees, emotionally intelligent interactions, and more.
