Can Your Marketing Create a Movement? Here’s How to Find Out
Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation
12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or
What Is a Data Management Platform (DMP)?
What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.
Email: The Workhorse of 1-to-1 Marketing
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…
Track the Impact of Your Salesforce Campaign Like a Shadow Wolf
Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track
The Logistics of Starting a Podcast: Recording, Interviewing, and Blanket Forts
So you want to start a podcast for your company. Maybe it’s an educational podcast for your customers. Maybe it’s all about sharing industry news. Whatever your goals, you’ve got some logistics to ponder. As the co-host of Salesforce’s Marketing Cloudcast — the marketing podcast from Salesforce —
How to Start a Podcast: Your First Steps and Strategy
A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on
Why B-List Holidays Deserve a Spot in Your 2016 Email Calendar
Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and
25 Mind Blowing Email Marketing Stats
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can