Keeping pace with the ever-changing marketing landscape can be tough — that’s why Douglas Burdett created the Marketing Book Podcast. Here are three of his recommendations for great reads to power you through the next stages of your career.
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
Read why Salesforce Indy made the Indiana Chamber of Commerce's list of best places to work for the third year in a row.
Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.
As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your
Check out these seven best practices for sending email newsletters your subscribers will actually open and read.
A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends. As the world quickly transforms and career paths are changing at the speed of light, you
