Marketing Cloud October 2019 Release Is Live!
Marketing Cloud's October release has new capabilities, so you can learn more about the customer, personalize interactions, and engage across every channel.
How to Win IT Buy-In for Better Digital Experiences
Boston College is working towards creating better personalized digital experiences for the school’s many constituents. Here's why they're why thinking beyond email, starting small, and partnering with IT.
How to Build a Business Case for Data Transformation and a CDP
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
How Unified Data Helps Deliver for Pilot Flying J
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
3 Compelling Strategies to Take Your Transactional Messaging to the Next Level
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
3 Signs It’s Time to Retire Your Custom Content Management System
Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. Here are three signs you might need to look into other options.
Podcast: Marketing Advice From a Two-Time CMO
On this episode of the Marketing Cloudcast, we sat down with two-time Chief Marketing Officer, Jenny Williams to get her insights on how marketers can build their careers and manage agile teams.
How Conagra Brands Became a Consumer-Centric Company
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
How to Use Open Enrollment Season as Your Marketing Laboratory
Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.