Strategies to Streamline the Customer Experience
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
5 Simple Steps for Creating Successful Customer Journeys
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Measuring Brand Transformation With Land O’Lakes
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
How AI Can Help You Achieve a Single View of the Customer
Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.
Push Notifications and In-App Messaging Best Practices
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
How to Build a Content Marketing Powerhouse With AI
Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.
4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
Podcast: Holiday Readiness — An Omnichannel Approach
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.