Can Your Marketing Create a Movement? Here’s How to Find Out
Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation
Live-Streaming for Business: How, When, and Why You Should Use It
Live-streaming is one of the best ways to reach your target audience, as well as engage with additional people who only recently discovered your company.
8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature
We’re just seeing the beginning of what can be done with Instagram carousel. Here’s some ideas for posting multiple pictures on Instagram
12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or
Einstein Analytics Integrates Powerful Cloud Analytics with Salesforce CRM
For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer…
What Is a Data Management Platform (DMP)?
What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.
61 Blog Writing Prompts for your Next Business Blog Post
You’re on board the content train. You’ve got profiles on the hottest social media platforms (Facebook, Instagram, Snapchat, Twitter), and a beautifully designed and optimized website. You provide a steady flow of various…
Krux Is Now Salesforce DMP
Strengthen consumer relationships across all touchpoints with a powerful data management platform. Today, Krux is now Salesforce DMP.
How to Market and Measure Your Podcast
Podcasting has grown immensely in the past few years. According to the latest research, twenty-four percent of Americans have listened to a podcast in the past month. And the art of podcasting has come a long way from two hosts rambling on a subpar mic for an hour; listen to S-Town for evidence. If
Email: The Workhorse of 1-to-1 Marketing
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…