Holiday Shopping Has Begun — Here Are Our Predictions for the Season
Consumers are saving more and spending less, according to our research. But savvy retailers can keep current customers happy by using data and AI to create excellent customer experiences.
Is Your Marketing Working? Good Data Correlation Will Tell You
These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.
How To Choose a Customer Data Platform (CDP)
Read how to evaluate and make the right buying decision for a customer data platform (CDP).
3 Compelling Strategies to Take Your Transactional Messaging to the Next Level
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
MWC19 Barcelona Rewind: Top 6 Moments to Look Back On
MWC took over Fira Gran Via in Barcelona, Spain. Get a look at the top highlights.
What are Consumers Doing on their Smartphones, Anyway?
Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just…