New Research: Healthcare Consumer Trends
Learn what today’s healthcare consumers want from providers, insurers, pharmaceutical companies, and medical device companies.
2019 Holiday Readiness Partner Edition: How to Solve Top Customer Pain Points
We surveyed some of our Salesforce Consulting Partners to better understand top customer pain points they consistently see during the holiday season and how you can solve them.
New Research: 4 Trends Redefining the Retail Industry, According to 10,000+ Global Shoppers
The third edition of the Connected Shoppers Report reveals insights from over 10,000 global shoppers on what they want from the modern retail industry.
How to Use Open Enrollment Season as Your Marketing Laboratory
Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
How To Create a Winning Business Case for Your Dream Project
Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
Discover the Prescription for the Perfect Patient Journey
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.