Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently
New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.
Salesforce Named a Leader in The Forrester Wave™: B2C Commerce Suites, Q3 2018
Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem.
Understand Your Customers Better With an Industry Segmentation Strategy
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.
UX Best Practices: The All-Important “Add-to-Cart” Page
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
UX Best Practices: The Checkout Flow
Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.