Have you recently purchased a movie ticket, paid a bill, or changed a restaurant reservation online? At their core, these app experiences are a series of steps, or a process — a sequential flow that walks you through an activity based on your selections or answers. Digital channels are driving more
Authenticity, creativity, customer love, and a genuine excitement to solve problems – Kate McArdle has it all. The Senior Director of Solution Engineering at Salesforce dishes on what energizes her and what it…
The secret to change — at least according to Socrates — is to focus all of your energy not on fighting the old, but on building the new. This sentiment has never been…
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
“We’re going to spend a significant amount of time, effort, and investment to make our Salesforce implementation the best it can be. How do I ensure it’s agile, running efficiently, meeting the needs…
What is collaborative selling and how does it improve customer experience? Find out why it matters, and how can you ensure your team is set up for success.
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.
Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just…
This is an incredibly exciting and monumental day for Salesforce... we have just been named #1 on FORTUNE "100 Best Companies to Work For®" List for the first time! We are honored and humbled to be named to the FORTUNE list for the 10th year in a row, and we are proud to be featured