The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use…
In February 2020, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company.
We’ll share tips on employee communications, customer communications, solving for revenue challenges, and maintaining customer relationships in a work from home era.
CPQ stands for configure, price, quote is an extension of your customer relationship management platform (CRM) and makes the sales process easier, faster, and more organized.
In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts to help you make your next move.
Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
Field service organizations need strategic ways to control service costs and increase growth by creating unique experiences. Optimize workforce field scheduling and dispatch management to maximize service value.
Partner relationship management (PRM) applications are integrating with CRM to manage all aspects of the entire partner ecosystem. Here's how to gain a more holistic view of partner activity to create better experiences.
The top ways that retailers can differentiate from competitors this holiday season are, unsurprisingly, related to personalization — and how it pays off.