Sales Strategy

Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!

Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.

Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?

Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.

Retailers are already in the full swing of the holiday season. Let’s break down the top three retail trends we'll see this season.

This article focuses on site search and is the latest installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season.

Best Buy shares four tips to keep up with increased holiday traffic and make sure everyone’s gifts arrive on time, so they don’t ruin Christmas morning — no one wants that.

The best present you can give your shoppers is the ability to easily find the perfect gift for everyone on their list. Check out our tips for making the most of creating your holiday pages.

Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.

As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss.