3 Principles To Help You Rethink Your Approach To Customer Data
It's a great time to revisit our assumptions about our customers.
Data Says Consumers Are Eager To Support Small Businesses, Here’s How To Prepare
Salesforce Research finds consumers want small businesses to succeed during the pandemic. Here's what they need to keep buying.
Secure the Funding Your Small Business Needs Now
Small businesses are struggling to adjust to a new normal. Here’s how (and where) to seek additional funding.
During Crisis the Public Sector Solves Challenges, Together
This is our first pandemic together, in that spirit — here's a look at how public servants are rising to meet today’s challenges.
Chip and Joanna Gaines Share How To Build and Grow a Successful Business
In our latest Stories of Resilience, we chat with Chip and Joanna Gaines about their entrepreneurial journey and how they’ve grown their business.
Survey Says: SMB Customers Want Safety in the New Normal
Insights from our consumer survey on how they feel about small businesses in the wake of the COVID-19 pandemic.
5 Best Practices for Deploying a Contact Tracing Program
CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.
How To Launch a Career With the Salesforce Small Business Advisor Program
Since applications for the next Essentials Advisor Program cohort is now open, here are the stories of three advisors whose career journeys inspire us.
An Invite-First Culture: Reopening for CEOs
CEOs looking for reopening processes and procedures should consider an invite-first approach. This strategy sets expectations for the visitor before they arrive, and prepares the location for their visit.
Risk Management Strategies: The CEO’s New Imperative
Incident management and disaster recovery have always been a part of corporate strategy, but now it's front and center. A risk management expert shares advice on keeping employees, customers, partners, and communities safe and informed.