Contently Co-Founder Shares How To Build Diverse Teams
Bringing diversity to your teams requires an honest and self-aware approach to leadership — and sometimes a bit of disagreement.
Customer Loyalty Is Up for Grabs: Why Your Strategy Is Critical
With evolutions in digital engagement platforms, AI, and automation; marketers have unprecedented ability to scale personalization and loyalty.
What Is Blockchain Technology?
Get the Salesforce perspective on blockchain technology — it's set to alter how we share, authenticate, and transmit information.
e.l.f. Beauty’s Execs Share Top Tips for Digital Success
In our four-part video series Simply Put, the executives of e.l.f. Beauty share how they build their brand.
Vaccine Efficacy and Misinformation in the Black Community
Epidemiologist, physician, and antiracism activist Dr. Camara Jones shares why the COVID vaccine is 95% effective, and what’s needed to keep distribution equitable and the community informed.
How Personalized Data Helps CMOs Drive Marketing Performance
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
8 Retail Trends and Predictions for 2021
Salesforce industry experts share how to get ready for the future of retail in the next twelve months.
Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It
Customer loyalty programs require a complete view of customer data to create true loyalty value.
One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
How Does PayPal Respond to the Pandemic? Charitable Giving, Employee Support, and Boosting Small Business
We’re all doing our best, and PayPal is stepping up. This FinTech is offering flexibility to its business clients, consumer base, and global team – and raising $2 million for better health.