Thought Leadership

With evolutions in digital engagement platforms, AI, and automation; marketers have unprecedented ability to scale personalization and loyalty.

Get the Salesforce perspective on blockchain technology — it's set to alter how we share, authenticate, and transmit information.

In our four-part video series Simply Put, the executives of e.l.f. Beauty share how they build their brand.

Epidemiologist, physician, and antiracism activist Dr. Camara Jones shares why the COVID vaccine is 95% effective, and what’s needed to keep distribution equitable and the community informed.

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?

Salesforce industry experts share how to get ready for the future of retail in the next twelve months.

Customer loyalty programs require a complete view of customer data to create true loyalty value.

We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.

We’re all doing our best, and PayPal is stepping up. This FinTech is offering flexibility to its business clients, consumer base, and global team – and raising $2 million for better health.

Hint: The answer could be in your next email or meeting at work.