CSA built a complete customer engagement solution, fronted by robust B2B Commerce and supported by digital rights management, search, automation, and customer service — cloud-based solutions, most of them from Salesforce.
How you can start adapting to changing customer expectations by providing the level of service that shoppers now demand.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
On this Admin Master Series, meet Samantha Mash, a highly driven, resourceful and proactive Salesforce Administrator with 100+ Trailhead badges.
As a Marketing Cloud Specialist for the last year at Salesforce, I've noticed our most successful Marketing Cloud customers do these things. Here are five actionable tactics.
The Q1 Shopping Index revealed some interesting findings during the first three months of the year — consumer spending boosted global growth.
Check out this Q&A with a Salesforce Customer Success Manager — they are trusted advisors with expert knowledge of the Customer 360 platform.
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.
