Salesforce Canada
While Thursday at Dreamforce officially marks the Women’s Leadership Summit, Tuesday kicked off with some powerful programming around women in technology. Though each of the speakers came from a different angle, the message of carving out your own path came through loud and clear. Here are five takeaways from these sessions.
The Canadian economy has been built on the backs of driven, savvy and determined entrepreneurs. Industry Canada indicates that small and medium-sized enterprises (fewer than 500 employees) make up 99 per cent of business in Canada and employ 64 per cent of workers in the private sector.
Over the next few days, 160,000 registered attendees and media from around the world will be learning about Salesforce’s customers, solutions and vision at Dreamforce. But for 70 international journalists, the event started a day early with an exclusive tour of some of San Francisco’s most innovative and revered companies.
Want a successful sales team? You need three elements: the right people, effective processes, and the technology to get the job done.
Some people count the days to the start of hockey season. Others count down the shopping days before the holidays hit. But for the more than 150,000 people who make the trek to San Francisco from 78 countries around the world—and another 10 million who join via live streaming—the countdown is on for Salesforce’s Dreamforce, the largest software conference on Earth.
Social media has changed the sales landscape, and companies need a strategy for handling it. Use these tips to refine your strategy and be successful on social media.
A few weeks ago, the Financial Post published a story that spoke directly to a potential threat facing many Canadian businesses. In “How to stay one step ahead of disruptors in the app economy,” the newspaper looked at how companies like Uber are competing with the taxi industry, and Airbnb is shaking up the hospitality sector. The Post suggested the stakes are high if Canadian firms don’t want to get left behind.
When you use data from your CRM in your email marketing, you can guide customers through the sales funnel faster. This article tells you how.
Amid the day-to-day challenges of running a company, like trying to grow sales and delivering customer service, it may be easy to forget how cloud-based customer relationship management (CRM) can help contribute to key business outcomes. In that sense, there’s no time like now to look at what the business community has learned about CRM and cloud computing, and then apply it to your organization. Think of it as a grown up version of practicing your A, B, Cs.













