Salesforce Canada

In order for your marketing to succeed, customers have to trust your company. Earn customers' trust and keep it with these customer service tips.

The Internet is filled with advice on how to help parents and children adjust to the back-to-school transition. Some of these tips make just as much sense for those selling products and services as it does for those learning the fundamentals of reading, writing and arithmetic.

Many marketers see a huge opportunity in using video for brand awareness—Especially for those who have massive marketing budgets and a team to create ‘viral sensations.’

One of sales managers' biggest challenges is inspiring the people in their department. Use these tips to effectively lead your sales team and build great leaders in the process.

Three years ago, the federal government published a report called “The State of Entrepreneurship in Canada,” and while it showed a surge of people launching small businesses at the time, it also indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.

Live video streaming is not a new technology. But with fresh apps like Meerkat and Periscope, marketers can change their social media game in a big way.

For the fifth year in a row, Salesforce has been named by Forbes as one of the World’s Most Innovative companies.

There’s no question that Canada is producing a slew of startup success stories. Entrepreneurs here have created innovative products and services to revolutionize analytics, wearable computing and the way businesses use video, among many other examples. Yet there’s also no question that Canadian startups and entrepreneurs need to work to cultivate an environment for long-term growth.

The key to effective marketing is to make it easy for prospects to accept your offer. Use our advice to improve your efforts and increase your ROI.

Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities.