Salesforce Canada

Usually it’s assumed that if companies aren’t actually drowning in data, they definitely have more than they know what to do with. The concept of “information overload,” though, tends to play out more within older or larger organizations that have accumulated a lot of data over the course of

As you’ll see from the conference landing page, we describe Dreamforce as “Four days that will change the way you think about business.” The nature of that change — from the people you meet to the insights you’ll learn — is really up to you. There’s no shortage of opportunities to get actionable

Between customer meetings and industry events, sales pros are often out of the office, but that’s a lot different than knowing you’re rarely going to see them at all. If you’re managing a sales team or are the owner of a small to medium-sized business (SMB), you may have gotten used to stockpiling

Nothing about the traditional concept of a cloud ever made it seem like something that could support a business. An angel, maybe, but not a business. Light, fluffy, almost ephemeral — clouds were something you looked at only to daydream, rather than build and grow. Unless you had a parachute, you

Whoever came up with the phrase “work-life balance” must have been someone who knew all about the teeter-totter experience that defines the life of an entrepreneur. If you’re trying to grow a small business when you’re married with a young family, for example, you might often find yourself torn

Pop quiz: What do you do with a hammer? The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered. Now it gets tougher: what do you do with a marketing platform?

There are plenty of posters, laptop wallpapers or even fridge magnets that extol the virtues of great customer service. Maybe some of them are visible in the office where you work. They might say things like, “Customer Service Is Not A Department. It’s Everyone’s Job,” or “Customer Service Is Not

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across

This article will explore how CTAs differ for the two types of businesses, and how to create CTAs that improve click-through rates.

Small business owners have the advantage of being more personal on social media, which audiences generally like. Don’t be afraid to use social media in your own way to make it successful.