Salesforce Canada

Canadian small and medium-sized businesses may feel particularly at risk from digital disruption because they are already struggling to compete against larger competitors, and also because adopting digital technologies might seem even more disruptive to the way they work.

Just like you would do at the movies, in church or another place where people are gathering for a collective activity, you turn off your smartphone. You don’t want to be the person who suddenly gets a loud call and draws unwanted attention to yourself. The same goes in a sales meeting.

Just as smartphones, apps and related tools offer an ever-increasing complement to traditional ways to conducting business, though, there are ways digital devices could make sales coaching more consistent, accessible and effective.

There’s no way to know for sure if you have a great idea until you have something in the market, so many of them have adopted something that sales professionals could make their own: a minimum viable product.

Sort through Facebook’s vast database of social information with its graph search feature. It’s invaluable for marketers, too, for market research and advertising.