Salesforce Canada

Sales playbooks have become fairly common in large organizations, for example, where there’s a recognized need to have consistent, repeatable processes for processing purchase orders and essential market research.

In a lot of small and medium-sized businesses when it comes to sales leads, particularly in the B2B, when customers download an asset like a white paper, click on a call to action in an e-mail message or actually pick up the phone and leave a voice mail, companies aren’t always quick to respond.

If you're on LinkedIn daily — and many business professionals are — you've likely seen a growing list of notifications that nearly outnumber requests to be connected to new and former coworkers. These notifications usually say something like this:

Your salespeople know they need to be on social media. Help them use each site more wisely with the tips and data in this infographic.

As the volume of customers multiplies and the range of products and services grows, the sales process can become more complex. This is when what’s known as “sales operations” comes in — the group that develops and helps run processes that make sales teams run more efficiently.