Salesforce Canada

The best old sales tips are very much the same. When you hear them, and especially once they start working, you’ll find yourself eager to pass them on — establishing yourself as the newest expert in old school sales techniques.

When the annual Pride Parade hits the streets of Toronto on June 23, anyone attending is going to see a wide variety of floats, colourful outfits, people of diverse backgrounds — and more than 500 Salesforce employees who were encouraged to join the community through one of our Employee Resource Groups (ERG).

Salesforce Connections is not just about driving engagement with customers, but staying engaged with your professional community long after you get back to the office.

Explore some of the most significant stats in the State Of The Connected Customer Report, and how you can start using them to reach “extraordinary” in your business today:

What is real-time feedback? It's the ability to get feedback right at the point of purchase, on premise, or during an event.

An ongoing need for good advice and guidance. These were some of the standout themes that emerged from a new research report from Salesforce that captures the opportunities, challenges and strategies of Canadian businesses across the country.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.

To effectively manage an omnichannel approach, retailers must integrate the user experience across digital, physical, social media, mobile, phone, instant messaging, and more. This provides customers with a seamless user experience at each brand touchpoint.

Jason Whissell is a people person. When he isn’t coaching his son’s hockey team or inspiring the local lacrosse minors, he’s bringing people and processes together to make BlackBerry a force to be reckoned with.

If the art of finding new customers and growing a business were a rock concert, some of the best marketing teams have served as a warm-up act, and sales has been the main attraction.