Salesforce Canada

Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…

Master the steps we’ve outlined in this post to redefine your customer service experience, however, and you might find identifying and recruiting customer ambassadors a lot smoother -- maybe even easy.

Don’t worry if you weren’t able to be there on April 11. What follows is a recap of the themes and key points most Trailblazers were talking about:

The life of an entrepreneur is hectic, all-consuming and, for many entrepreneurs, exciting. Even with this career and lifestyle choice, however, there needs to be a balance. To achieve it, discipline, efficiency, and drive are necessary. This article will share advice from successful entrepreneurs as well as tools that will make the balancing act a little easier.

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.

The best social media strategies don’t simply offer an additional channel for customers -- they provide an opportunity to deepen the relationship. When customers see such tools as an extension of the team, that’s guaranteed to happen.

Whether you’re questioning the happiness of your reps or just want to be proactive, consider trying out each of the following ideas to keep them passionate in their day-to-day roles.

There’s a way to make the business case for equal pay that’s just as professional and focused on the kind of outcomes that are important to most companies. These are a few of the often-overlooked benefits that will resonate with a lot of smart executives.

While working in sales, marketing or service can be competitive, putting the spotlight on Trailblazers is really more about inspiring others to follow in their path.

Artificial intelligence (AI) is continuing its migration out of the research lab and into the world of business. Leading companies across hundreds of industries are harnessing its power — from banks analyzing countless data points in seconds to detect fraud, to call centers deploying chatbots to