Salesforce Canada

The following questions can be used to guide your thinking and discussions as you determine whether a video series or podcasts are a viable way to develop more effective content marketing assets.

Salesforce World Tour focuses on offering a global look at how Trailblazers are using digital technology to drive innovation.

Determining if your customer service is good enough can involve a mixture of both formal methods as well as more qualitative indicators that can be discussed in team meetings.

Content marketing may never replace traditional forms of marketing like advertising, but it can be a fantastic complement -- especially to a small business that uses it to create a competitive advantage.

If you’ve never hired a salesperson before, it’s best to think carefully through all your needs and expectations long before you start seeking out potential candidates.

Though these worlds sometimes seem very far apart, it behooves those running customer support operations in either environment to make sure they look for inspiration and best practices from their counterparts.

The following are hypothetical examples, but they can and do happen within real world startups -- the ones whose customer service prowess suggests we’ll be hearing about them for a long time to come.

Much like seeing, smelling or tasting, listening is something we do so naturally that it might seem a little strange at first to concentrate on it, but these are some examples of how you can train your ears to become one of your most effective sales tools:

Mindfulness has rarely been a part of the standard training programs most sales professionals tend to receive, so here’s how to go about it in a way that hopefully feels like a natural way of continuing to work.