Salesforce Canada

If you were stuck in traffic behind a car with a bumper sticker that read, “How’s my scaling going?” you might have to be an entrepreneur to get the joke. The word “scale” is used so often among startups and small or medium-sized businesses (SMBs) that it has almost become shorthand for “growth.”

A sticky customer is the kind you probably had in your head when you first thought of starting a small or medium-sized business. From the moment you sell them your product or service, they get it. They understand why it’s important and why they should appreciate it, or maybe even love it. They

Another e-mail sent off! Another voicemail left. Another bill paid. We all have our own idea of what it means to be productive. It’s usually the tasks that we can complete quickly, easily and in large volumes. Even if you don’t keep an actual to-do list, you might make a mental check mark as you

Drip water into a glass long enough and you’ll see it change from empty to full. It may take a while, but it’s pretty easy to assess your progress along the way. CMOs may occasionally wish it were the same for drip campaigns, which theoretically should lead to a CRM full of leads for the sales

There are few certainties in sales, but the more reps can feel confident about what’s ahead of them, the better. At one time, for example, sales reps might have been assigned territories or accounts with very little to go on. If there were customer records, they were either paper-based or stored