Salesforce Canada

“How nice!” “Why, thank you!” “How did you know?” There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post. The fact is, customers are usually surprised and

Building an app isn’t the only way to pursue digital transformation. It’s just the one that may lead to the most direct and immediate business results. Sure, you can revamp your website, launch a new email newsletter or experiment with a new social media platform. All of those kinds of tactics can

The longer you run a small or medium-sized business, the more you get familiar with the rules: The customer is always right. You should always offer a great experience, not just products and services. Data drives the best decisions. While you’re following those rules, however, there are machines

When an in-person meeting is going well, you can almost feel the good vibes spreading across the boardroom. People are sitting up a little straighter in their swivel chairs. No one is hiding behind an open laptop. Everyone is making eye contact. They’re giving each other a chance to speak before

“Looks good to me.” Those are the words every marketer wants to hear when they ask others to review their content before it goes out into the world. No matter who says them, those words mean a marketer can focus their energies on launching a campaign, tracking the metrics and possibly get started