What is the value of each of your existing customers? It’s likely you know exactly what that value is, based on historical data and both short- and long-term projections of average revenue realized from your customers.
Take a look at the list of rules below. Even if you disagree with some of them, bring them up in your next sales team meeting to discuss with your reps.
One sure sign of e-commerce success is that your online and offline operations will start to feel like a connected whole -- something you manage with smart use of data, and where customers have a consistently excellent experience no matter which option they choose.
Brands may strive for a one-to-one relationship with their customers, but the most successful make sure they’re building a community of customers as well.
“Being a Trailblazer is all about taking risks. Right now, in retail, it’s innovate or die, so we’re taking an aggressive approach to growth that will keep us at the forefront.”
Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.
As it slowly became one of the biggest online platforms in the world, many Canadian companies were quick to recognize Facebook as a critical social media channel for their marketing efforts.
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