Salesforce Canada

This is the great paradox of working in sales: it’s one of the most sociable jobs in the world and also, occasionally, one of the loneliest. Sales reps often demonstrate outstanding interpersonal skills when they initially meet with a client, deliver a formal pitch and close deals, for example.

Understand what constitutes a connected consumer and how brands can best interact with them.

A lot of entrepreneurs like to begin with the end in mind: that nirvana where you’ve not only achieved product-market fit but attracted a critical mass of happy customers who will lay the foundation for you to scale your startup. There’s nothing wrong with imagining what your business will look

When companies first started appointing chief marketing officers, it reflected how important the job of building brand awareness and driving demand had become. The recent elimination of CMO titles in many firms may suggest the reverse is happening — that marketing is becoming less critical to a

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the