Salesforce Canada

Prepping the sales team for a new product launch seems deceptively simple, at least at first.

These are a few of things you can do to maximize your customer support resources well before you launch your next product.

While some stories of successful scaling will differ from others, here are a few traits you’ll want to develop if this is the way you want your future as an SMB to unfold.

While the overabundance of data may seem slightly overwhelming, with the proper technology, companies can use it to power their success. Learn more in the infographic below.

Here are five different e-mail newsletter formats you can try to shake up what you’re creating, sending and managing through tools like Marketing Cloud.

Use this checklist to ensure you have your bases covered. If you can’t get the answers right away, you might be able to ask for them when the meeting request e-mail gets sent to their calendars, or even a quick chat when you confirm the meeting a few days before.

Explore some of the most common elements of a customer service charter and where omnichannel elements fit in.

Any kind of advertising copywriting has its challenges, but the promotion of content marketing assets means telling a special kind of story, in a special kind of way.

Sometimes, sales can feel like a rollercoaster when leads come in slow one week but arrive like an avalanche the next.