Salesforce Canada

Even if you’re not sure you can win a race, you at least want to make it to the finish line. But what if you’re not sure where the finish line is, or which route is most likely to take you there? That image is a good analogy to what’s happened to businesses in Canada, and around the world, since

Selling is about appealing to the head while drawing upon the heart. You have to convince your customers to make a purchase based on rational arguments. No matter what facts and figures you pull together to make those arguments, however, they need to feel you believe them at your core. Though

You can’t keep a good small or medium-sized business down, even when there’s a global pandemic disrupting everyday life as we know it. Almost from the moment COVID-19 began, there were worries that temporary closures and enhanced safety protocols would significantly impact all but the largest and

When the going gets tough, Canada’s small businesses don’t just get going — they get more innovative, strategic and customer-focused than ever before. It takes resilience to be an entrepreneur in the best of times, and most of what we’ve experienced in 2020 wouldn’t fall into that category. It has

Canadian marketers were doing all the right things — adapting to digital channels, embracing data-driven thinking and reimagining customer experiences — and then the events of 2020 hit them. While the global pandemic brought many businesses to a temporary halt, the long-term effect has been to