Salesforce Canada

When the temptation to default into “reading mode” rears its head, try some of these tactics and turn the meeting back into a real conversation

Explore how Canadian customers are making the link between connectivity, customer service and their ongoing willingness to stay loyal to brands.

Based on survey responses from more than 2,900 sales professionals from around the world, the 2018 State Of Sales report provides one of the most comprehensive views into the day-to-day challenges of those on the front lines pitching to customers and prospects.

When revolutionary change like AI — or the internet or social media — barrels through the marketing industry, it’s easy to be left behind. Here are four ways you can take to implement AI at your company.

There’s nothing like a website redesign to bring out the inner art director in almost everyone in an organization.

A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments.

A product demo briefing is just the starting point in any sales training, of course, and in a well-run firm this won’t be the moment reps will hear about the product for the first time.

As we get closer to the summer, the number of conferences and events in almost every sector begins multiplying faster than flowers in the average garden.

It’s hard for a business executive to compete with the latest viral cat video on Facebook, but that hasn’t stopped countless organizations from trying.

The average sales rep may rarely come into contact with the CEO where they work, but they can still steal one of the most common productivity secrets of business leaders everywhere.