Salesforce Canada

Building trust is crucial for all companies. How can your team gain and keep the consumer's trust?

To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms. Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and

Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s

Top customer service teams respond to emails quickly. How can email response templates help service teams work more efficiently?