Salesforce Canada

Try a few of these exercises in your next staff meeting and see if there’s an empathy gap in your organization that needs closing -- or if there are team members with strong empathy skills that might deserve greater recognition.

Sales teams should recognize a few universal techniques that could get them closer to a close.

Salesforce (NYSE: CRM), the global leader in CRM, plans to invest $2 billion over the next five years to fuel the growth of its Canadian business, the company announced ahead of a meeting with Prime Minister Trudeau today.

Datasheets help make buyers feel like they’ve done all their homework -- which ultimately leads to a more confident purchasing decision.

Small and medium-sized businesses (SMBs) may not be using these tools directly, but as voice becomes an interface for a variety of applications, it offers some object lessons in what makes for a great customer experience. M

A well-executed ad retargeting strategy provides a unique form of value to online customers by recognizing what they’re interested in and surfacing it alongside the content they enjoy.

On any given day in a company, there might be one team installing a new piece of technology, another planning a corporate event, and still another organizing a training session for new employees.

While text messaging can represent a highly intimate, one-on-one way to connect with your target audience, it also poses some risk.

As you look at your talent needs in 2018, consider lining up some of the following questions as part of your job interview routine. It may get you closer to identifying outstanding potential team members than you ever thought possible.

Consider some of the following tactics as a way to boost the return on investment (ROI) for your blogging efforts.