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Great sales people don’t have to use trickery or build up remarkable powers of persuasion. They use something far more powerful -- something that’s widely available, but just not always used in the way it should be. We’re talking, of course, about data. Fortunately, there are a number of ways you can fool-proof the way you use data to make more consultative sales.

Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…

Master the steps we’ve outlined in this post to redefine your customer service experience, however, and you might find identifying and recruiting customer ambassadors a lot smoother -- maybe even easy.

Don’t worry if you weren’t able to be there on April 11. What follows is a recap of the themes and key points most Trailblazers were talking about: