Salesforce Canada

Entrepreneurs and other business people have come to use the word “traction” a little differently than its literal definition of how a tire grips the road. For startups, traction is when you’ve not only developed a great business idea or product but are gaining momentum in terms of sales, hires and other growth markers. With that in mind, the recent Traction conference, which made its debut in Vancouver last week was aptly named.

It may not always be easy to define, but most managers know what strong employee engagement looks like when they see it.

What works for some doesn't work for others. This infographic has a tip or two for everyone—from cleaning up your CRM to scheduling meetings for the afternoon.

True innovators — the kind of people who launch the most successful startups —are not always very satisfied people. In fact, they tend to be restless with things that take too long, or that are more complicated or cumbersome than they should be.

By the time you finish reading this sentence, there’s a good chance someone in Canada will have dumped one of the companies they do business with, or at least be thinking about it.

When times are tough – whether it’s poor sales, customer complaints or staffing issues – businesses may find little comfort in knowing they’re not alone. But that’s often because they’re still struggling with problems in isolation, rather than learning from their peers in non-competitive firms.

In Silicon Valley it has become a widely-accepted role, and even among Canadian startups there are examples of people who own the title proudly, but among small and medium-sized businesses, the concept of a “growth hacker” may still need some explaining. First coined by a venture capitalist five

Martha Galley, Vice President, Customers for Life, at Salesforce will speak with other esteemed female leaders at the Forward Together conference in Toronto, an annual event that aims to elevate women in the workplace so they can progress forward together.

It’s easy to look at the entrepreneurs who changed an entire industry and discuss their achievements after the fact. The real skill is in identifying those startups long before they make their mark. With The Disruptors, Business News Network (BNN) is taking that challenge one step further and

Whether we notice them or not, emotions and cognitive biases influence every purchase decision. Find out how to build off of these biases and psychological factors in your sales marketing strategy.