Table of Contents
1. Optimize and measure marketing.
2. Enhance service transparency and efficiency.
3. Support its long-term sales strategy.
4. Put the customer at the centre of operations.
5. Deliver powerful insights.
With unified and consolidated data, Devolutions can draw business insights from across its customer base. Dashboards for reps, managers, and directors help provide an overview of what’s happening in the business. And with end-to-end analytics, Devolutions can take a strategic view to monitor trends and verify the impact of operational changes.
“We’re currently building up our data so that we can take advantage of AI-powered tools,” explains Goyette. “We’re only using the analytics capabilities on our internal data at the moment, but in the future, we plan to link to external sources so we can assess global markets and verticals for our go-to-market strategy.”
As Devolutions reaches more SMBs with its security solutions and grows its global customer base, it plans to continue to leverage the best-of-breed platform. “Whenever we face a new challenge, you can bet that there’s a solution for it in the Salesforce ecosystem,” comments Goyette. “I’ve worked with different CRM systems for nearly 20 years and Salesforce is the best out there. It’s easy, it’s fun – it’s a no-brainer for me.”