What is Salesforce?

Salesforce is the world's leading CRM software and enterprise cloud ecosystem. The Salesforce Customer Success Platform can help your business grow into a more streamlined, effective and efficient organisation across sales, service, marketing and more.

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Introduction to Salesforce

Salesforce began in 1999 with a vision of reinventing Customer Relationship Management (CRM). Since then our pioneering use of cloud computing has revolutionised the way enterprise software is delivered and used, changing the industry forever.

Ever since we launched our first CRM solution, Salesforce products have run entirely in the cloud. That means it’s all online – no software, no hardware. There are no expensive setup costs, no maintenance, your employees can work from any device with an internet connection – smartphone, tablet or laptop – and with 3 free upgrades every year it is ideal for small businesses and large enterprises alike. This revolutionary approach has helped to make Sales Cloud the world’s number 1 CRM system.

But Salesforce is more than just a single product – it's a complete integrated solution for managing all interactions with your customers and prospects, designed to help your organisation grow and succeed.

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Introducing the Customer Success Platform:

What is salesforce - Sales Cloud icon

Sales Cloud
The world's #1 customer relationship management (CRM) and sales force automation solution.
Learn more about Sales Cloud

What is salesforce - Service Cloud icon

Service Cloud
The world's #1 customer service application. Our cloud-based solution for service, support and case management.
Learn more about Service Cloud

What is salesforce - Marketing Cloud icon

Marketing Cloud
Create personalised, cross-channel marketing campaigns across email, mobile, social, web and more.
Learn more about Marketing Cloud

What is salesforce - Analytics Cloud icon

Analytics Cloud
Business intelligence software to explore data, get answers instantly and take actions fast.
Learn more about Analytics Cloud

What is salesforce - Community Cloud icon

Community Cloud
Online self-service communities that connect customers, partners and employees directly to the information they need.
Learn more about Community

What is salesforce - SF1 Platform icon

Salesforce Platform
The #1 cloud application development platform.
Learn more about Salesforce Platform

What is salesforce - IoT Cloud icon

IOT Cloud
Harness the power of the Internet of Things. Connect data from every device, sensor, website, and interaction with Salesforce to get an even more complete view of your customers.
Learn more about IOT Cloud

How can Salesforce help me?

Sales Cloud


Cutting edge CRM and sales force automation

Sales Cloud is the CRM and sales force automation suite that speeds and streamlines all phases of sales from lead management through to clinching the deal.

Why choose Sales Cloud?

With Sales Cloud you can connect with your customers instantly and efficiently.

  • Close more deals.
  • Get better leads.
  • Nurture prospects more effectively.
  • Collaborate across teams.
  • Work from any connected device – desktop, tablet or smartphone.

See Sales Cloud in action
Find out more about Sales Cloud


Sales Cloud


The world's #1 customer service application

Service Cloud is an online help desk and call centre platform that supports effective, always-on customer support from any device.

Why choose Service Cloud?

  • Respond more quickly for improved customer satisfaction.
  • Deliver complete multi-channel support – follow a case across social media, email, telephone and more.
  • Give personalised service based on customer contact history.
  • Target, measure and improve key call centre metrics.
  • Increase customer loyalty, retention and satisfaction.

See Service Cloud in action
Find out more about Service Cloud


Sales Cloud


Multi-channel marketing automation

Deliver exceptional brand experiences across multiple channels. Marketing Cloud helps you make the most of every customer interaction, giving you the email, mobile, social media and web tools you need to manage the customer journey across every channel.

Why choose Marketing Cloud?

  • Understand which communications are working – and which aren’t.
  • Analyse customer interactions in real time.
  • Deliver immediate, personalised and targeted campaigns.
  • Make the most of every interaction with your customers.
  • Get a clear picture of ROI for every marketing effort.

See Marketing Cloud in action
Find out more about Marketing Cloud


Sales Cloud


Enhancing communication with online communities

Community Cloud is an online collaboration and business process platform that connects employees, customers, partners, suppliers and distributors.

Why choose Community Cloud?

  • Build and track self-service customer communities.
  • Connect directly with resellers, distributors and partners.
  • Harness the power of social and mobile to transform productivity.
  • Accelerate channel sales.
  • Connect product teams with direct feedback.

See Community Cloud in action
Find out more about Community Cloud


Sales Cloud


Transforming Big Data into Business Intelligence

Analyse metrics that show exactly how your business is performing, and why. Analytics Cloud makes it easy to explore any kind of data on any device, so every business user can gain insights and share answers without analysts or additional IT resource.

Why choose Analytics Cloud?

  • Build your own analytics apps tailored to your business.
  • Use simple drag-and-drop tools to build complex queries.
  • Create custom dashboards for instant snapshots of key performance metrics.
  • Securely deliver any data, from any source, via a 100% native Salesforce cloud service.
  • Navigate any data set from any device with true cross-platform availability.

See Analytics Cloud in action
Find out more about Analytics Cloud


Sales Cloud

Salesforce Platform

Create the apps you need quickly and easily

Create your own apps easily and quickly. With Salesforce Platform your ideas become real mobile and business apps, built either with simple clicks or traditional coding.

Why choose Salesforce Platform?

  • Connect devices, apps and customer data in a single platform.
  • Build the next generation of apps with complete, open APIs.
  • Deploy apps and updates across the enterprise with a single click.
  • Scale effortlessly with cloud-based development and rollout.
  • Respond instantly to business needs without additional infrastructure.

See Salesforce Platform in action
Find out more about Salesforce Platform


Sales Cloud

IOT Cloud

Connect the Internet of Things with the Internet of Customers

IOT Cloud connects all your data from the internet of things to the rest of Salesforce for better insights and real-time customer actions.

Why choose IOT Cloud?

  • Automatically create opportunities and sales orders.
  • Automatically request and schedule repairs.
  • Trigger customer notifications and text by devices.
  • Initiate automatic inspections based on the delivery of supplies.

See IOT Cloud in action
Find out more about IOT Cloud

Who uses Salesforce?

Why size doesn't matter

Since Salesforce was launched back in 1999, we've helped over 150,000 customers thrive, grow and go from strength to strength.

What does a typical customer look like? Our customers come in all shapes and sizes, and from just about every sector imaginable: from transportation, manufacturing and retail to media, government and non-profit. Some are specialist, fast growing, SMBs like The Chapar or Sureflap while others – like Coca Cola Enterprises, Philips and GE – are universally recognised world leaders in their fields.

Companies of all sizes put their trust in us and help make the Customer Success Platform the world’s leading enterprise cloud ecosystem. Why? The reason is simple: it helps them grow into more streamlined, efficient and profitable organisations.


Move your business into the cloud

Isn't it about time you joined the thousands of successful organisations around the world already using Salesforce?

Learn more about the Customer Success Platform:

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Need more proof? Read our customer case studies to see how Salesforce is helping companies like yours:

See our customer showcase ›

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