Media

Unlock Cross Sell & Upsell Through Targeted Advertising

Personalise ads by tracking who viewed them, consumed content and their interaction times to tailor the media experience.
Segment based on consumption and boost retention by predicting customer needs when they disengage.

Use case summary

Gain a clear picture of who interacts with all of your advertising spend and fix the leaky bucket of duplicate and mis-targeted ads. Improve the impact of ads and increase the efficacy of your advertising spend.

Industry

Media

Salesforce products used

Data Sources Used

Ad Server Data

Audience Behavioural Data

3rd Party Validation Data

Data Cloud for Marketing

3rd Party CDPs

Media Consumption Data

Demand Side Platform Data

First-Party Customer Data

Third Party Advertiser Data

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Create customer lifestime value scores. Combine behavioural and consumption data for insights related to ad interactions and overall engagement.
Predictive Models	Build models that can predict which ads will perform best with customers based on historical advertising data & performance.

What’s the impact?

Higher Audience Engagement

Higher Advertising Sales Revenue

Increase Operational Efficiency

Improve Margins

Attribution

Efficacy of Spend

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