We’ve come a long way since the mid-'80s, when CompuServe was the world’s first and only ecommerce option available. Today, ecommerce has become an invaluable part of everyday life, with essentially every retail entity — from major corporations on down to local brick-and-mortar shops — having some form of online store. In fact, by the end of 2018, ecommerce sales (B2C) are expected to hit more than $2.3 trillion.
That is a lot of money — and opportunity — for your brand. As such, it is vital that your ecommerce site be perfectly optimized to stand out in the sea of competitors, maximize conversions, and keep customers coming back again and again. To do that, you need to provide the best user experience possible, connecting shoppers to the products they want in the fastest, most effective, and most convenient way.
Here are six ecommerce conversion optimization best practices to help you get started.