Marketing Cloud, Trailhead...
Build customer relationships for life with data-first digital marketing.
When you power marketing with Salesforce and Slack you can adapt quickly, get to know your customer, humanise every moment, and optimise your impact from anywhere.
When work flows, relationships grow.
With Marketing Cloud and Slack, you can plan more quickly, act on insights instantly, and make partners part of the team.
Meet Marketing Cloud
Send customers the right message at the right moment using intelligent marketing automation.
Power your marketing with the world's #1 CRM.
Grow relationships and revenue with seamless experiences from ad to account, email to e-commerce, social to service, and more.
Join a community of Trailblazers.
Build on the marketing success of thousands of Trailblazers. Share tips and tricks, and skill-up for the future with Trailhead.
Use a platform that grows with you.
With AI-powered personalisation, market to every type of customer as your business grows and trends evolve.
Enjoy fast time to value.
Optimise impact, budgets, and processes through unified marketing and business analytics.
Get a 360-degree view of every customer.
Know your customers and engage them in new ways with relevant messaging by connecting all your data.
Featured
Single Source of Truth
Unify your data into one profile on each customer to deliver the personalised experiences they love with Salesforce CDP, part of Salesforce's Single Source of Truth.
Trailblazer Spotlight
“We needed to bring new digital capabilities into our company. Salesforce has really helped us scale those capabilities across three crucial areas — sales, marketing, and service. All are vital to how we are turning ourselves into a consumer-centric company.”
Marketing Cloud products
Deepen customer relationships across every touchpoint with integrated marketing tools.
Journey Builder
Build 1-to-1 customer journeys across all channels and departments.
Email Studio
Build personalised email campaigns with the world’s #1 email marketing platform.
Salesforce CDP
Unify, segment, activate, and analyse all your data with a customer data platform.
Mobile Studio
Personalise mobile interactions including SMS, push notifications, and chat messaging.
Social Studio
Listen, publish, and engage with your customers across social media channels.
Advertising Studio
Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Datorama
Use one platform for all your marketing data, investments, KPIs, and decisions.
Interaction Studio
Visualise, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
Data Studio
Power your marketing with data from the world’s most trusted premium data ecosystem.
Google Analytics 360
Get the most from your marketing insights while driving smarter engagement.
Pardot
Unite marketing and sales on a single platform for B2B marketing automation.
See the latest from Salesforce for marketers.
Fill marketing journeys with compelling content created from CRM data.
Gartner named Salesforce a Leader in Magic Quadrant for Multichannel Marketing Hubs.
Nucleus positions Salesforce as a leader in marketing automation.
Join the world’s most innovative brands.
Join the world’s most
innovative brands.
Marketing Resources
Get marketing resources to build great experiences — and your career.
Report
Insights and trends from over 8,200 global marketers engaging customers from anywhere.
e-book
Get the comprehensive guide to marketing across all channels — in any stage of the customer lifecycle.
E-Book
7 Steps to an Integrated Marketing Analytics Strategy See how top marketers are using data to free up 15%–20% of marketing spend.
See how the Customer 360 Platform delivers the power to take marketing even further.
New to Marketing Automation?
New to Marketing Automation?
The Salesforce Learning Center provides a range of educational material. Explore sections on CRM, Sales, Customer Service, Marketing and more.
An introduction to Mobile App development for newcomers.
A detailed guide to the Internet of Things ("IoT").
Frequently Asked Questions
What is Marketing Cloud?
Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.
What are the benefits of Marketing Cloud?
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Pardot?
The main difference between Pardot and Marketing Cloud is that Pardot was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.
