“We needed to bring new digital capabilities into our company. Salesforce has really helped us scale those capabilities across three crucial areas — sales, marketing, and service. All are vital to how we are turning ourselves into a consumer-centric company.”
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Pardot?
The main difference between Pardot and Marketing Cloud is that Pardot was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
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Businesses of any size can grow with professional-level email marketing from Marketing Cloud. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Plan, personalize, and optimize the customer journey, know your customers better, and measure your results so you can maximize your marketing budget with email marketing from Marketing Cloud.
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Digital Marketing Software: Discover the #1 marketing software for consumer engagement at scale.