Build customer relationships for life with data-first digital marketing.

When you power marketing with Salesforce and Slack you can adapt quickly, get to know your customer, humanise every moment, and optimise your impact from anywhere.

When work flows, relationships grow.

With Marketing Cloud and Slack, you can plan more quickly, act on insights instantly, and make partners part of the team.

Meet Marketing Cloud

Send customers the right message at the right moment using intelligent marketing automation.


Power your marketing with the world's #1 CRM.

Grow relationships and revenue with seamless experiences from ad to account, email to e-commerce, social to service, and more.

Join a community of Trailblazers.

Build on the marketing success of thousands of Trailblazers. Share tips and tricks, and skill-up for the future with Trailhead.

Use a platform that grows with you.

With AI-powered personalisation, market to every type of customer as your business grows and trends evolve.

Enjoy fast time to value.

Optimise impact, budgets, and processes through unified marketing and business analytics.

Get a 360-degree view of every customer.

Know your customers and engage them in new ways with relevant messaging by connecting all your data.

Single Source of Truth

Unify your data into one profile on each customer to deliver the personalised experiences they love with Salesforce CDP, part of Salesforce's Single Source of Truth.

Trailblazer Spotlight

We needed to bring new digital capabilities into our company. Salesforce has really helped us scale those capabilities across three crucial areas — sales, marketing, and service. All are vital to how we are turning ourselves into a consumer-centric company.”

DeLu Jackson | Vice President of Precision Marketing, Conagra Brands

Marketing Cloud products

Deepen customer relationships across every touchpoint with integrated marketing tools.


Journey Builder

Build 1-to-1 customer journeys across all channels and departments.

Email Studio

Build personalised email campaigns with the world’s #1 email marketing platform.

Salesforce CDP

Unify, segment, activate, and analyse all your data with a customer data platform.

Mobile Studio

Personalise mobile interactions including SMS, push notifications, and chat messaging.

Social Studio

Listen, publish, and engage with your customers across social media channels.

Advertising Studio

Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.


Use one platform for all your marketing data, investments, KPIs, and decisions.



Interaction Studio

Visualise, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.



Data Studio

Power your marketing with data from the world’s most trusted premium data ecosystem.

Google Analytics 360

Get the most from your marketing insights while driving smarter engagement.


Unite marketing and sales on a single platform for B2B marketing automation.

See the latest from Salesforce for marketers.


Join the world’s most innovative brands.


Marketing Resources

Get marketing resources to build great experiences — and your career.


New to Marketing Automation?

The Salesforce Learning Center provides a range of educational material. Explore sections on CRMSalesCustomer ServiceMarketing and more.
An introduction to Mobile App development for newcomers.
A detailed guide to the Internet of Things ("IoT").

Frequently Asked Questions


What is Marketing Cloud?

Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.

What are the benefits of Marketing Cloud?

Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.

What's the difference between Marketing Cloud and Pardot?

The main difference between Pardot and Marketing Cloud is that Pardot was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.