Audience Builder

Build a single view of each customer by integrating data from any source with robust contact management. Segment subscribers in a drag-and-drop interface using any combination of attributes at scale.


Build a single view of your customers.

Use all of your data from any source — like Sales Cloud and Service Cloud data, web analytics, and even offline data — to expand your view of the customer.

Make complex data manageable.

Transform raw data into marketer-friendly dimensions. Quickly find and use key attributes to personalise customer conversations at any size and in any channel.


Segment with drag-and-drop functionality.

Filter data from multiple sources instantly to enhance customer segmentation. Send truly personalised messages based on purchase history, browsing activity, customer attributes, and more to precisely targeted audiences.

Discover new opportunities.

Use a dimension-based approach to spot trends and opportunities more quickly. Validate new audiences instantly, and engage customers in the right moment along the customer journey.


Target smart audiences

Use predictive scores, powered by Salesforce Einstein, to engage customers based on what they will do next, not what they've done in the past.


With Salesforce Marketing Cloud we are able to scale at enormous volume. It's been a complete game-changer for Fanatics.”

Jonathan Wilbur | Director of CRM Operations and Technology, Fanatics

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